The Jay Heritage Center is thrilled to welcome its newest trustee, Lindsay Martin. Lindsay is the Vice President of Marketing at Reed’s, Inc., where she oversees beverage brand portfolios, innovation and business strategy.
Previously, Lindsay spent 20 years at CPG Marketing, where her US and global marketing experience included work with household name brands such as Frito Lay, Kraft and Energizer. Additionally, Lindsay has helped build global brands with a thriving future, such as Tostitos, Hawaiian Tropic, Banana Boat and Victoria Pasta Sauce. She has extensive experience stimulating business development, market expansion and long-term revenue growth. A strategic, humble thought leader, Lindsay brings a combination of entrepreneurial vision and large brand experience to deliver results-based, transformative solutions. Lindsay is passionate about leading and mentoring cross-functional and diverse teams, doing so with an inspiring and action-oriented leadership style. She translates strategy into concise, actionable plans for her teams, enabling them to deliver results for senior leaders.
Lindsay has always been a dedicated Rye citizen and community leader. In high school she was the class president, lacrosse captain, and founded and led a number of clubs. Her passion and persistence helped her drive efforts, motivate others and effectuate change. During summers, she worked at her father’s start-up company, SOBE. Business minded at a young age, Lindsay quickly made a name for herself in the industry. After high school, Lindsay attended Georgetown University where she received a B.S. in Finance and was an active member of the nationally-ranked Georgetown Sailing team. Post college, Lindsay moved to Dallas and worked at Frito-Lay and then attended Tuck Business School, graduating with an MBA in 2007.
Lindsay married Tim, her college sweetheart, and moved home to Rye to start a family. The Martins have three children – Ben (12), Archie (10) and Bea (7). Lindsay is an active member of the community: she served as Milton PTO President in 2017-18; co-founded Friends of Nursery Field, a non-profit aimed to preserve Rye’s Green Spaces and coached Rye Youth Soccer. Outside of work, family, community service and philanthropy, Lindsay enjoys tennis. She is a member of the Apawamis Club, where she Captains the 3.5 18+ USTA team and plays on a number of other teams including a team that competed in Nationals in 2022.
As a garnet through and through, she loves Rye and is focused on making it the best it can be from a conservation and a sustainable growth perspective. Lindsay is passionate about energizing communities and building coalitions to grow and conserve the place she calls home.
Lindsay is humbled at the prospect of joining the Jay Heritage Board. The Jay Heritage Center has been a critical part of Lindsay’s life in Rye. With Reed’s, she served as a Jay Day Sponsor, she chaired the 2022 Jay Soiree and she regularly spends time at the Jay Mansion with her daughter’s 2022 Girl Scout Troop. The physical and historic nature of The Jay Estate match Lindsay’s interests. Lindsay looks forward to building close relationships with other board members and the Jay supporters. Lindsay hopes to grow the donor base to her many contacts in and outside of Rye and looks forward to creating many new memories and expanding the Jay Heritage Center community.